JahDon’s refreshing and positive approach to creating music with a message makes people not only want to listen to him, but to watch or as he puts it in his catchphrase, “Look Ya Noww” for the next step that he takes. he will cross in his career. At times his voice references the broken but euphonic tonality of Jah Cure and takes you back as far as the golden age of legendary roots reggae singers like John Holt and Alton Ellis, whose soulful vibrato tones were not to pass. unnoticed. It’s no coincidence that he wants to be a living legend.
“It’s getting more and more real every day,” JahDon said of his ambitions, “because we create our own path and seeing the one I’m ‘trampling’ makes me want to keep going towards the destination of achieving all that I set myself to do.”
His lyrical prowess was discovered in Canaan Heights, Clarendon, where he was born and raised as Oshane Mamby in a single-parent household (his mother having to play both maternal and paternal roles following the death of his father then that he was three years old). ). The artist’s biography is a winner’s story – learning to make brooms to sell to earn money to send to school, performing with a community group known as the Breddaz Fraternity on the streets before embarking on a solo recording career.
He said the gleaner: “The way I grow up – rough and tough – it teaches me to hustle, to get into the business side of the music industry.”
And he will have to catch up quickly in 2013, the year of his big break and where he reveals the untruths of an opportunity which was to realize one of his dreams – to be a signed artist.
“It’s the part of my journey that I barely talk about. Thinking I was signed to a label, I traveled to Los Angeles to meet the person who should have been my manager, according to the document, to unearth a big mistake; call it a fraud,” he said.
“There were already three songs in my catalog, songs that were doing well – jah army, I have love and Sleepless night. I never see the ordeal as a negative because so many positive things came out of it including meeting my current manager Francine Bacchus and yuh deh ah LA yuh going to promote you so I took advantage of the trip to search for all small radio stations.”
Smart industrial entrepreneur
Multidimensional in the realm of music as well, JahDon is, if nothing else, a conscious reggae singer and songwriter. He is also a smart entrepreneur in the industry. He created Bacchus Entertainment and Look Ya Noww Entertainment, separate entities which are responsible for managing and promoting JahDon and music products such as promotional apparel.
“The company basically makes sure my intellectual property is protected. That’s especially important when an artist is writing their own song,” he explained.
In this oversaturated market, where Jamaica is claimed to produce the most music per capita of any country in the world, JahDon says having a professional attitude and outlook has allowed him to be visible.
Alongside professionalism, JahDon notes that he’s produced a plethora of work, including an EP titled Congo Bongoand reggae music lovers should keep an eye out for his upcoming 369 album which should be released this Thursday, February 20. One of his biggest hits to date is the EP’s title track. Congo Bongo with its easy skanking style, heartfelt lyrics and visuals to match.
“I consider myself a humanitarian, a storyteller and a poet; my music reflects what makes me. All songs created are my thoughts – I speak my truth. The album is a reflection and is like a light bulb that goes on in my paradise. The title is a spiritual model and 369 symbolizes the trinity, each person is made up of three (the mother, the father and the person), six is the journey and nine is the ultimate representing a message to follow the mission and the purpose of the soul in life.
He said that February being the month of reggae and his birth month, it makes sense that it would be the month of the album release, “because it’s a time when people from overseas are on the island looking for the next artist of the genre and, ‘look ya noww’, when I say that once a person listens to me, there’s no going back. I’m very invested in spreading the brand and the message.