The Minister of Culture, Gender, Entertainment and Sports Olivia Grange, who was instrumental in the creation of the reggae category in 1985 by the National Academy of Recording Arts and Sciences (NARAS), currently the Academy of Recording, believes it is time for the genre to be released on the big screen.
The winner of the best reggae album usually receives the award a few hours before the live TV broadcast. Even though reggae is featured on the main show several times, it is not treated as a category that is broadcast live, Grange said.
âOne of the things I’m going to work really hard on is getting the reggae category to air live at the Grammys. There are a lot of other genres that are treated that way as well, so it’s going to be a. tough fight, but nothing is impossible, âshe said.
Grange was speaking as she welcomed Koffee, the 2020 Grammy Award-winner for Best Reggae Album to her home on Monday, February 3 at Norman Manley International Airport in Kingston.
“I know it’s going to be a trip like it was even a trip to get reggae as a category in the Grammys years ago, but we made it.”
She said it would take stakeholder support to bring about the change and that a similar effort resulted in the creation of the Reggae Grammy, and some stakeholders have responded to her call for the Recording Academy to present the award for best. reggae album. part of the Grammy Awards main show with mixed feelings and ideas.
June Isaacs, widow of reggae singer and four-time Grammy nominee Gregory Isaacs, agreed with Grange.
Talk to The Sunday Gleaner, Isaacs said, âThe main show is our place. With all that is happening in reggae music, locally and internationally, our artists deserve to receive their award from the highest platform, and I support the idea of ââit being live and direct. I remember we had to call the management of Buju Banton to share the news of his victory in 2011 for Before dawn. If it had been broadcast, we wouldn’t have to.
Having attended the awards show twice, she said the glitz and glamor of the Grammys was the same in all events, whether televised or not. However, some people may feel inferior.
She said: âPeople should be streaming online to see the pre-ceremony, so it’s different in terms of how performers are seen and received when I too strongly believe reggae is at the point where it should. be in the televised ceremony for all to see.
The live broadcast of the Grammy Awards, said Roy ‘Gramps’ Morgan of reggae group Morgan Heritage, “brought a wider audience to the experience.”
He notes that countries like Japan and Africa, which are home to more than a billion people, have access to live streaming, not CBS.
âIf we insist that it broadcasts live, it can do a lot for reggae exposure. People in other countries, some of whom offer the greatest support for authentic Jamaican reggae, who don’t have CBS still get a chance to see it. From experience, the pre-broadcast ceremony is seen by many people who have gone to bed as the live broadcast begins, âGramps said.
The reggae singer said announcing the award on the live TV broadcast would broaden the genre’s profile, but the focus should be on promoting the Jamaica brand and reggae.
âI don’t think we should take the approach that we are more or less than any other category just for the Recording Academy to recognize our genre. We’ve come a long way since its inception in the early 80’s. You still have to be patient because it’s still relatively new even though the genre is strong enough, “he said.
As Clyde McKenzie trusts Grange’s efforts, the vocal music consultant said the industry needs to think bigger.
“I respect what Minister Grange is trying to achieve because it will definitely be an improvement, and she was a strong advocate for including reggae in the awards, so she could be one of the top contenders to place it on the stage.” main. where people who never see or hear the music would have the opportunity, which would increase record sales, âMcKenzie said. The Sunday Gleaner.
The music consultant explained that for many years he had thought about why reggae acts were lacking on the Grammy’s main stage, but that it would be better to have his own platform.
âScheduling issues aside, we have to remember that this is an American awards ceremony. Ultimately what we should be looking for is to have Reggae Grammy Awards, like the Latin Grammy Awards, where we can show a range of reggae products, âhe said.
âUnder the umbrella, we could not only watch reggae, but subgenres such as dancehall and even afrobeats, which means we would have something aimed at Africa, the Caribbean and diasporic communities, with all international television rights and works. “