Reggae music, in its purest form, hasn’t climbed the Billboard Hot 100 chart lately.
It’s different from dancehall, which has seen artists like Popcaan, Vybz Kartel, Charly Black, Gyptian, Sean Paul and Shaggy compete against top international artists on the coveted charts.
While reggae is known to draw larger audiences to venues around the world, as well as to dominate the Reggae Billboard charts, it appears the genre has stalled commercially, with the latest reggae hit Hot 100 coming from American pop group Magic. ! with the effort Coarse‘
THE STAR spoke with legendary reggae-dancehall producer King Jammy. He thinks the US charts don’t really cover the work of reggae artists in Europe.
He also said that dancehall is forced to pay more attention to the US market, as Europe is not a strong supporter of dancehall, and this factor causes the genre to sell more units to the States- United than reggae.
âReggae sells a lot in Europe, and most of these songs aren’t officially released in the US, so they won’t exactly appear on the Billboard. In Europe, you don’t have a major chart, but the music is still selling, so it’s two different systems, âhe said.
EUROPEANS LIKE VETERANS
King Jammy said that Europeans only like dancehall artists who are veterans like Bounty, Beenie and Shabba Ranks.
âBut America loves young people like Popcaan. Young people are the ones who buy digital music, so this is where dancehall will sell better than reggae in America,â King Jammys said.
Arguably the best contemporary reggae act, recording artist Chronixx, has promoted both of his complete solo projects Terror and terrible and Chronology in the USA.
However, while both projects have performed relatively well on the Reggae Billboard chart, which is customary for reggae acts, no Chronixx reggae record has peaked on the Billboard Hot 100 since the start of its successful career. .
Chronixx executive team member Zion Tomlinson also highlighted digital sales. She said THE STAR that record sales are highly dependent on the identity of digital consumers.
âThe Billboard Leaderboard works a lot with what’s on iTunes, and if your music isn’t selling there, then who knows? I think it has to do with digital sales and consumers. Some fans might be more focused on digital sales than others. , but I won’t explicitly say that’s the only problem either, “she said.
Although he did not have a reggae hit on the Billboard Hot 100, the artist had some success with his record. Strange Ras, which was featured in the popular video game ‘Grand Theft Auto’ in 2013. Ironically, this record is considered a dancehall track.